Company Profile
With nothing but passion in motorbikes, Mr. Steven Chen started his motor career as an apprentice in repairing motorbikes in Malaysia in late 60s.
Recognizing the potential in this industry, he took the plunge and founded Choong Kok Agency Pte Ltd in 1975 in Singapore.
After decades of dedication and commitment, CKA has evolved into a household name and become one of the most successful companies in this industry.
CKA Competitive Advantages
Our business model is developed to cater to customer needs thus we have provided one-stop hassle free customer service to all our patrons – in house financing, road tax and insurance renewal, bike servicing and customization, are all available at our outlets.
We take good care of our customers by constantly sharing riding and safety tips with them. All our pre-own Daelim bikes come with stated warranty no matter how old the bikes are. This is the confidence we have in Daelim and provide the assurance that customers yield for.
In the event of full settlement payment, not only would there be NO early settlement penalty, but instead we would rebate you the interest from the outstanding amount (min 13months before settlement)!
CKA Vision
Dedication and innovation plays a huge role in shaping our Vision over the years.
We are motivated to establish good working relationships with our business suppliers and vendors, so that we could bring quality products to all our customers.
CKA Mission
As the business world becomes more competitive, CKA believes that the survival of one’s business depends on
- the sustainability of the products in the market;
- the quality of after sales services;
- the relationship with the consumers and business associates.
The key direction is to stay customer service orientated, focused, and grow together with them to deliver not just a great looking bike, but of value and satisfaction.
This is our Mission!
CKA Milestone
Dec 2016
Launch Appointment Booking feature on CKA website; Development of Interactive Mobile App for all our friends.
2013
Establish Motor Legend Enterprise (MLE) – one of the subsidiaries of CKA, motorcycle assembly plant in Malaysia.
2012
Safety Device Conceptualisation, Invention and Development to take care of motorcyclists and reduce death rate in motorcycle accident.
2007
Motorcycle assembly plant set up in Malaysia for its market.
2002
CKA was the 1st motorcycle shop awarded the retail Courtesy Gold Award 2002.
1996
CKA was the 1st company in Singapore to introduce the exclusive Bikers Club Membership, entitling the motorcyclist to discounted maintenance schemes and fun tour activities.
Introduced a 24-hour hotline service to cater to customers and Bikers Club Membership enquiries. Appointed “non-exclusive official recommender” by Harley Davidson of Singapore Pte Ltd.
1995
The Sultan of the State of Johor personally made trips to CKA for bike customisation.;
Was a co-sponsor for the 1sr NKF Charity Show 95;
Offered a scholarship to ITE Balestier students to promote and stimulate excellence in learning;
Produced a Safety Defensive Riding video clip with the Traffic Police to promote awareness towards safe riding;
Daelim Brand motorcycles sole agent distribution right.
1994
Awarded the 1st exclusive dealership of BMW motorcycles by sole agent Performance Motors Ltd.
Bikers holding CKA VIP Card were waived cover charges to the Disco & Music Pub, Garaku at Orchard, Singapore.
1993
Held Motorcycle Parade at the National Stadium in Singapore.
1992
Imported Harley Davidson motorcycles from USA. CKA was famous for providing stunning customisation for Harley Davidson motorcycles.
1991
Started Singapore’s first motorcycle lucky draw with a total prize of $15,000.00.
1988
Introduce the first exclusive Gold Card Membership to provide maintenance service and perks for its members.
1984
The first motorcycle shop to have its business operations computerised.
1979
Mr. Steven Chen took part in motorcycle racing in Batu Tiga, KL, to draw public awareness. He got credit in racing after that.
1978
Involved in importing of Japanese used recon motorcycles.
1975
A humble beginning, Choong Kok Motor Co. was established by Mr. Steven Chen who was then an enthusiastic Kampung Boy with interest in repairing motorbikes.
Daelim Korean Profile
Daelim Motor Co Ltd is a Korean motorbike manufacturer whose history dates back to 1969. A collaboration with Japan manufacturer Honda in the 1980s further elevated their status as a quality bike manufacturer. Fast forward today, under the leadership of conglomerate Daelim Group, DMC has evolved into a world renowned company building trendy and reliable motorbikes. As the no.1 motorbike brand in Korea, Daelim Motor creates the culture of fun, easy riding by organizing the twice annually KSRC event in Seoul.
MLE Malaysia Profile
MLE is one of the subsidiaries of CKA, and is a fast growing brand in Malaysia specializing in 200/250cc trendy motorbikes. It’s our own in-house brand. With its manufacturing, R&D, and assembly based in Malaysia, MLE aims to be the market leader by producing better and trendy motorbikes in the region.
