Company Profile
With nothing but passion in motorbikes, Mr. Steven Chen started his motor career as an apprentice in repairing motorbikes in Malaysia in late 60s.
Recognizing the potential in this industry, he took the plunge and founded Choong Kok Agency Pte Ltd in 1975 in Singapore.
After decades of dedication and commitment, CKA has evolved into a household name and become one of the most successful companies in this industry.
CKA Competitive Advantages
Our business model is developed to cater to customer needs thus we have provided one-stop hassle free customer service to all our patrons – in house financing, road tax and insurance renewal, bike servicing and customization, are all available at our outlets.
We take good care of our customers by constantly sharing riding and safety tips with them. All our pre-own Daelim bikes come with stated warranty no matter how old the bikes are. This is the confidence we have in Daelim and provide the assurance that customers yield for.
In the event of full settlement payment, not only would there be NO early settlement penalty, but instead we would rebate you the interest from the outstanding amount (min 13months before settlement)!
CKA Vision
Dedication and innovation plays a huge role in shaping our Vision over the years.
We are motivated to establish good working relationships with our business suppliers and vendors, so that we could bring quality products to all our customers.
CKA Mission
As the business world becomes more competitive, CKA believes that the survival of one’s business depends on
- the sustainability of the products in the market;
- the quality of after sales services;
- the relationship with the consumers and business associates.
The key direction is to stay customer service orientated, focused, and grow together with them to deliver not just a great looking bike, but of value and satisfaction.
This is our Mission!
CKA Milestone
Daelim Korean Profile
Daelim Motor Co Ltd is a Korean motorbike manufacturer whose history dates back to 1969. A collaboration with Japan manufacturer Honda in the 1980s further elevated their status as a quality bike manufacturer. Fast forward today, under the leadership of conglomerate Daelim Group, DMC has evolved into a world renowned company building trendy and reliable motorbikes. As the no.1 motorbike brand in Korea, Daelim Motor creates the culture of fun, easy riding by organizing the twice annually KSRC event in Seoul.
MLE Malaysia Profile
MLE is one of the subsidiaries of CKA, and is a fast growing brand in Malaysia specializing in 200/250cc trendy motorbikes. It’s our own in-house brand. With its manufacturing, R&D, and assembly based in Malaysia, MLE aims to be the market leader by producing better and trendy motorbikes in the region.